External links to the site

After reading this article, you will be able to find answers to the above and similar questions. Let's start with the value of links and determine their importance to the resource.

Contents

The importance of external links

It has long been known that external links help to promote the resource. At the expense of a large number of links to the site, from quality and authoritative third-party resources, grows and popularity of the site in the eyes of search engines. In a search engine Google factor affects more, while Yandex - the influence of links to the site from other resources is much less. However, this is not a reason to completely forget about the links. Whatever the impact, more or less, but it's still there and it is superfluous for the promotion of the site will not be.

Lots of links or few, but of high quality

Of course, it is better to focus on quality and try to get links from older and more popular resources. A large number of links from all sorts of trash and questionable sites will not lead to anything good. After all, search engines now have so many advanced algorithms that will understand what's wrong and may apply sanctions to the resource. Therefore it is necessary to approach this issue rather responsibly.

Natural or purchased external links

Buying links or not - it is the business of each site owner, but we do not recommend it. It is better to try to promote the site by getting natural links. The main task here is to make sure that users leave links to your resource on forums, share them in social networks or recommend them in their channels and blogs. Natural links - a signal to search engines that your site is interesting to people and they recommend it to their friends.

Buying links on exchanges, you take a big risk. After all, the base of sites that are represented on exchanges, most often, there are and search engines. And they often come across trash sites with ads for banned items or computer viruses. Links from these sites will play a minus resource.

An easy way to get natural external links to your site

One of the easiest ways is through so-called guest posts. You can write an interesting article on your niche and offer it to similar sites or blogs. As a rule, if the article is of high quality, the owner of the site agrees to place your article with a link to your resource in 30% of cases. This method is often called "guest posting". To find such sites, sometimes a search for "guest post + your site subject" helps. For example: "guest post construction" or "guest post health.

Is the theme of the donor site on which the link is placed important

The topic of the donor's site, which will link to your site, plays a role. There is a rule that it is desirable to consider the theme when choosing a donor. Thus, to place a link to a site selling women's clothing (online store) from a blog about construction is not considered a very good practice.

What to do if there are no thematic donor sites?

Sometimes there are cases where there are no thematic options. Then there are a few common options that apply in such cases:

1. Search for donors among competitors from other countries. After all, if our company works only within its own country, it is possible to find a similar company. Which in turn is located in another country and also works only within its location. It remains to offer such a company to exchange links. Accordingly, you will have a thematic donor, which in turn is not a competitor in your country.
2. Choose a link by other parameters that tell about its quality, and on the subject matter do not pay attention. Of course this option is worse than the thematic link, but not having other options have to do so. This option is often resorted to by companies with gray or black subjects, such as:
   • Gambling;
   • Betting;
   • Dating;
   • Drugs.

How to search for links on your topic from other countries

The recipe is simple - enter into any, convenient for you, thematic search queries, adding to them the name of the country, different from yours. And then it's a matter of technique, you need to find out what the geography of the company and if everything passes, then you can send your offer.

To summarize

External links from the domain are links from another site to yours. They help to promote the site. It is better to emphasize quality and naturalness than quantity and questionable quality.