SEO-optimization of the site on your own

SEO-optimization of the website - the main thing that allows you to tell everyone on the Internet about your activities. A well-optimized website always has a much better chance of attracting a lot of traffic from search engines like Google, Yandex, Yahoo and the like.

Successful optimization will increase traffic and allow for higher conversions. Today we will look at the steps you can take to optimize your website on your own SEO.

Table of Contents

Keyword Analysis

The first step in SEO-optimization is to conduct keyword analysis. For this purpose, it is convenient to use tools like Google Keyword Planner, Keyword Tool or Wordstat. Such tools will help you understand which queries are more popular in your niche. Based on the obtained data, it is necessary to make a list of keywords.

Remember that you should not neglect general or long-tail keywords that will be more relevant to your niche. Importantly, keywords should be embedded naturally into the content of the site so that the visitor does not get the impression of spam or bad content.

Content Optimization

Content should be the first priority on your website. It should be optimized not only for search engines, but also for users. Insert keywords should be organically in the headings, subheadings and content text. It is necessary to try to create informative articles on their topics, which will be interesting to your visitors. It is important not only to constantly update the content of your site, but also to maintain its relevance. After all, there are niches where everything often changes, so it is important to remember to update the already published information.

By regularly updating your content, you let search engines know that your site is a reputable source of up-to-date information. Also, quality content will help keep visitors on your site longer, which will affect your search engine rankings.

Technical optimization

Technical optimization is the most important stage when optimizing a website. At this stage you need to make sure that the site loads quickly, its code is clean and clear, and the link structure is correct. The next step is to optimize meta tags, including page titles and descriptions. Next, you need to check that the site is indexed by search engines without any problems. If there were found any technical errors that affect the visibility in search engines - they must be corrected. It is necessary to take as a rule to periodically conduct audits of your site to identify problems on the technical part and solve them.

Creating quality backlinks

Backlinks are the most important ranking factor for search engines. It is very important to work on creating quality backlinks from authoritative and relevant sites. This stage should include publishing guest articles, participating in forums, social networks. You can also try to request links from resources related to your topic. It is worth remembering that it is not the quantity of links that is more important, but their quality, so pay special attention to the sites from which links to your site will be placed.

Optimization of the mobile version

The number of mobile devices is growing every day. Nowadays, it is common to see situations where one person has several cell phones on their hands. Therefore, it is important to check that your website displays well enough on all modern portable devices like phones, tablets and ultrabooks. It is a good practice to use responsive layout or create a mobile version so that the site looks great on mobile devices. It is important to have easy navigation and loading speed, this will enhance the user experience and improve the perception of your website among visitors.

Conclusion

Remember that SEO-optimization of a website is a never-ending process that requires constant attention and effort on the part of its owners. If you apply all the tips offered above and analyze the result. The result will not make you wait long, targeted traffic will start to grow. As a rule, in a period of 3 months, following these recommendations, you will be able to increase your position in search engines. The main thing is not to be afraid to experiment and find new ways to improve the SEO-indicators of your site.