Google Voice Search: Perspectives and Optimization

Contents

Google Voice Search – a major web trend in 2018. Speaking of the situation right now: more than 50% of visitors to sites in the U.S. use voice search. The audience of online stores is increasingly saying the name of the product they want in their voices. Ordinary search queries aren't going anywhere. But it's silly to underestimate the usefulness of this tool. After all, many people use voice search when their hands are busy or they are going somewhere. A frequent case of using it is to find out the weather for tomorrow or the next few days. So let's break down its benefits to know how to properly use it to promote your resource.

In the future, voice search will be used by many

Increasingly, search engine user queries begin with the words "how," "who," or "when. Simple examples are "how to make a closet" or "when can I get my license? Today, companies are no longer dealing with short queries, but with long and complex ones. Often search engine users are not comfortable using manual input. Sometimes they do not know how to formulate a question to be understood by the search engine

Speaking of numbers: 24% of people put voice input into practice when they cook for themselves and about 40% when they watch TV. This type of search is most often used by older people. The younger generation, on the other hand, is shy about using their voices to make searches. That is why only one in five young people use Google voice search.

Optimization for Google voice search is important

According to statistics, voice queries accounted for 20% of all queries in 2016. Google tells us that this type of search was most often used by people who wanted to order pizza.

If we want our site to appear for a particular search query, it is important to disclose the issue in detail. The searcher must be sure that it is our page that answers the user's query.

Google relies on a number of indicators when it determines a site's ranking in search results:

• Relevance;
• distance;
• fame.

Therefore, low-frequency queries are now becoming more popular because they can bring more people to your site. Analyze what are the low-frequency phrases for your topic and try to add them to the content. Create an inexpensive and high quality website You should have the help of experienced SEO specialists who will use professional tools.

To summarize

Google voice search will definitely become more popular every year. Despite the fact that some people are embarrassed to say queries by voice, over time this embarrassment will pass. Increased typing speed through live speech, hands-free operation, these are the main benefits that will be key for the end user.